WEEKLY REQUIRED WORK
These are time sensitive. You do not receive credit if you write them after the deadline each week.
First, there's a blog entry (about 250 words) which will have you respond to a hopefully thought-provoking question. Each week, you must do the blog entry with enough time left in the week to be able to enter into dialogue online with your classmates. Write, reply, write more, reply more, and then write and reply more.
Second, there's a reading. There’s no blog entry associated with this. Just read.
Third, there's a written response to the reading. Your reading and writing on the blog must be completed by the SATURDAY (by midnight) of the week in which the reading falls. This entry should be a long paragraph. YOU DO NOT NEED TO RESPOND TO OTHER STUDENTS' PART THREE EACH WEEK.
I thought this article was interesting. I did not know anything about YouTube, just that it was an online site to watch random videos. The story seemed so interesting because it went through all the up and down's of the company from the early years until now. To me, it feels that the author's claim is that this is the new way of technology. This new form of leisure time is what's going to happen and the founder of YouTube is expanding into new ways to pioneer this new age technology. The article made great points about the consumer base about how us, the consumers are spending more time surfing the internet and social medias. We all want to know what is going, whether through the news to fashion trends to quite literally drowning ourselves with celebrity gossip; not only do we want to know, but we need to immediately. Technology has created this outlet of information for everyone to access at their fingertips. To me the author uses the examples of cable and Netflix to prove his point, people want new things and both of those examples are up to date so much. The quote that stood out to me from the author supporting his new age technology claim was,"...new-media companies have about their costumers, they can still fundamentally misjudge when those customers are ready for change" To me, it felt like a challenge to companies, stating hey not matter what your information is telling you, people want a change and were here to give it to them. Which is true, people seem to have a shorter attention span and literally if its not in the thirty second to minute range people don't care. I also enjoyed reading about the advertising that goes on during television shows or through the specific channeling of these advertisements are not only annoying, but creepy. I just thought that in a way it is a invasion of privacy. This article is very interesting and brings up plenty of new points to the new way of television, its going to be very interesting to see what happens with YouTube in the coming years.
ReplyDeleteOne claim made in this article was that, “Civilization would never be the same” after the creation of Youtube. The author makes many points about what changes were made to our world with the increased growth and use of Youtube. Youtube is known world wide and in the article it is considered, “the first truly global media platform on earth.” It was mentioned in the article that Youtube is similar to TV, but the major difference is that the viewer is in control. Even the ads are tailored to each individual viewer, which makes “advertising on Youtube highly focused” and more successful at gaining consumers. It is true that Youtube has greatly influenced people all around the world. It now has become a very diverse site and there is something for everyone. According to the article, Youtube was originally more of an entertainment site, but now it not only entertains, but it also teaches. The author mentioned that he used Youtube to take guitar lessons. I myself typically find Youtube to be very helpful for studying. For example, if there is something in my textbook for one of my classes that I want more clarification on, I can usually find a video that will break it down for me. Personally, I never really thought twice about Youtube, I simply used it when I needed it. This article explained how influential it truly is to our world.
ReplyDeleteWhile reading this article I found it actually really interesting. I never knew that Youtube had been started by three guys who once worked for PayPal. I loved how the article showed us the ups and downs of starting this business. I like the fact that the article talked about how we as consumers spend more time watching actual TV rather than surfing the web. How this was the reason struggled so much at first because most companies did not want to sell themselves to youtube when sites like Hulu or Netflix already existed. As the author wrote it was more and more evident that we spent a lot less time on the internet compared to the amount of time we spent watching tv. Youtube has now been around for so many years that it is hard to imagine that it once was a website that nobody knew about. I know now a days people who visit the website will spend hours upon hours watching videos, whether the videos be for entertainment or being used for learning.
ReplyDeleteOne of the claims made in this article would be that "it (Youtube) is the first truly global media platform." Today, it's no secret that Youtube has grown into an incredible success. The author has highlighted its humble beginning, including the challenging hardships its creators have had to overcome, while also hinting towards its future growth - "world of online video is the future". According to the author, "800 million users sign up per month, generating more than 3 billion views per day with 48 hours of new video uploaded every minute". He mentioned that it not only generates an incredible amount of buzz but it also allows its Youtube stars to make a profit for themselves doing what they love in the comfort of their own spaces, while also gaining their own following. So much so that the "public has become more familiar with 'welebrities' than with stars on TV". It's almost unbelievable to think that something created out of an idea from a dinner party has grown into a revenue of $300 billion worldwide.
ReplyDeleteOne claim that stood out to me in this article was "For the past sixty years, TV executives have been making the decisions about what we watch in our living rooms." Which is true. Youtube was or is in-visioning to give people the choice on what they want to watch. People love choices. The more there are the more they feel in control of what they can decide. Whether they choose food, drinks, schools, books, internet connections, music, etc. The choice is there. Youtube, Netflix and all the other new innovated sites are allowing for the choice to happen. The author supported this claim by leveraging the facts on what the internet is doing. Evolving into a man made choice, it's not letting tv viewing be limited anymore. The author expressed it's billion dollar investment and showed how the guys are still going at this idea they started out with. Bring in big time leaders, making deals with networks and advertisers, this is something that has changed the way we view things in the media. I liked how the end ended with his friend telling him ‘At least you guys are swinging for the fences. There are a lot of other people who are just sitting around and watching things happen.’ That is the determination of a man who is not about giving up but making it happen and not stopping until he does. It was a lengthy read, but very informational. I never knew how much went into Youtube, Netflix and how much obstacles it held for the founders.
ReplyDeleteI found this article to be very interesting, I learned many things that I did now know about Youtube before. One claim that stood out to me was when the article said that they wanted to expand Youtube to be a form of network telvision, which would be called YouTv. Through Youtv people would be able to watch their favorite shows almost as a form of Netflix, where people watch what they want to. The article claimed that people pay for cable and they have channels that they do not necessarily watch, through Youtv people would be able to watch what they wanted. The article also mentioned the strengths and struggles that they were already going through with Youtube, and they would have to fix a lot of things before they think that the network would be successful. The author supported his claim by offering the strength of Youtube and the type of impact that Youtube has already made in the world. For example, when the author said that people upload enough videos to where they could potentially watch videos 24/7. Then, the author also gave evidence of things that still need to be worked on before they launch the Youtv. For example, the author claimed that currently people do not stay long enough on Youtube. They just watch the video of 2 or 3 minutes and then log off, and that would be something that they need to work on. I liked that the author offered the good and the bad side of Youtube because networks just like to tell us the good things that are happening. It is good to know that the network has somethings to work on, it shows that there is always room for improvement.
ReplyDeleteOne argument made in this article is “YouTube could make a similar mistake” like other companies have. This refers to the idea that YouTube providing an increase in “professional niches” could be detrimental to the company. The author uses examples to support the statement “YouTube could make a similar mistake”. The author writes about MySpace losing users because there were more ads on the webpage and the webpage was redesigned. Another example used was the huge loss Netflix suffered in the stock market and the complaints from customers when the company announced it was going to separate their DVD service and streaming. The author points out that YouTube might also be making a mistake because the data obtained might not be accurate in depicting whether or not viewers are ready to successfully make the transition to these new niches that YouTube wants to provide.
ReplyDeleteBefore reading this article I did not know a thing about YouTube. I really have no interest in watching short videos, even music videos so I have never spent any time on the site. I work at an elementary school and all the kids I work with know about all the "famous" people that have come from YouTube so I know that this is where our society is headed. I don't think that YouTube will ever be as big as Netflix or Hulu. Neither of these sites have a high price and you get to watch hundreds of tv shows and movies, old and new and it has really great quality. I don't see YouTube as being able to have TV shows that hook everyone like television today. The author did talk about how YouTube isn't being used as much as it could be, meaning that there are enough things on the site to be on it 24/7 but that it's not keeping it's viewers hooked. People are watching a video that someone said was good or funny etc. and then getting off the site, there isn't a video that is playing right after based on what you searched for or anything like that. The video just stops so people are returning to whatever they were doing before going to watch the video, whereas Hulu and Netflix are pretty much encouraging the act of binge watching. Once you pick a TV show on either of these sites that you want to watch you have about 10 seconds to decide if you are going to be doing anything the rest of the day. What I mean by this is that once you watch one episode from a television show it ends and then instantly starts the next episode, whereas YouTube doesn't do this.
ReplyDeleteWhat an interesting article. It is true that YouTube is growing in vast ways. I know my kids watch a lot of videos and clips on YouTube and I have found some movies and such that I have never seen. One claim the author makes it that “people prefer niches because ‘the experience is more immersive’”. The author backs up the claim with an example of the non-existence of a horseback-riding channel on cable. He says that lots of people love horseback riding and would love to watch videos on the subject but that it’s something that the cable companies can’t offer—it costs too much. The complete article goes on to explain the difference between cable and how it operates versus how YouTube operates. Anyone who has dabbled with YouTube knows anyone can make a channel about anything (I recently discovered my 10 year old created a YouTube channel and he’s in big trouble because of it, which is a different story). Point is, YouTube offers videos that entice ANY viewer, no matter what their viewing indulgence is. This allows those who are lovers of hat-wearing ferrets entertainment that captivates their heart’s desires.
ReplyDeleteI found this article very interesting. It is amazing learning about something that feels as if has been with us forever such as YouTube. Although it feels like it has been with us forever it is insane to learn that the first video was uploaded only ten years ago. I think it is awesome that YouTube was created in Silicon Valley garage. The article was interesting because it explain the company’s history such as its ups and downs. One claim that the author makes is that “People went from broad to narrow.” He supported his claim by giving examples that informed us that the TV executives have been the ones deciding what we watch. However YouTube allowed for people to go narrow by giving people the opportunity to watch what they wanted to watch on the go 24 hours a day 7 days a week. I personally visit YouTube to access makeup tutorial videos, and to look up test materials to help me study for tests which are narrow topics that I am interested in instead of watching TV.
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ReplyDeleteThis was an interesting article to read because there was so much information I did not know about. There were many points that I read in the article but one stood out to me right away. One claim that stood out to me was that “For the past sixty years, TV executives have been making the decisions about what we watch in our living rooms”. This claim stood out to me because I find this to be true. Television executives decide what shows will air and what commercials will come on. People don’t really have a choice of what commercials they wish to watch or what time to watch their favorite show. However, with YouTube, people are able to choose what they want to watch. They get to search certain things and watch what they want when they want. They can listen to music by looking up music videos or look up how to cook a certain meal. YouTube allows people to choose what they like to watch and not like television when it is all set up for us already. I find myself going on YouTube more than actually watching television.
This article was informative and interesting because it gave the background of how Youtube started. One claim that the article makes is that YouTube can one day replace paid television such as cable and dish. To support his claim the author speaks about the demand in programing. People want to watch shows and video clips on demand and not have to wait until they are aired on television. Youtube easily allows this to happen with alot of the content. Also, Youtube is created by viewers, therefore it's easier to find the most wanted videos online. The author also says that youtube is personalized and in a way better than paid television because it has the ability to suggest videos that the viewer might like based on the search history.
ReplyDeleteIn all honesty, it took me all week to gain the courage to tackle this monster of an article. Not that the content was not interesting but it just seemed so long, but in the end it was definitely a very informative article on a company in which many students use in their everyday life. One claim that I found most interesting was the how Robert Kyncl made the claim about how people prefer niches because "the experience is more immense." He goes on to support this claim by giving an example of a horseback riding channel. He makes the reader aware that there is a community who would love to watch horseback riding videos and also advertisers who would like to market that specific group as well but it is far too expensive to have a 24/7 loop for a horseback riding channel. He goes on to make it clear that YouTube offers the viewer an on demand aspect and which in turn makes it more appealing and more cost efficient for advertisers.
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